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Article for Foodservice Blog - aimed at Foodservice Manufacturers
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Category archive: Social Mediia / Public Relations

Crisco Marketing – Original Video

Here is an example of video created by me, used by Crisco at trade shows to run in the background. Additionally, it was used to email to their database of foodservice professionals

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Social Media Listening / Monitoring -

Social media listening/monitoring, is the process of identifying and assessing what is being said about a company, product or brand on the Internet. Conversations on the Internet produce massive amounts of unstructured data. Depending on the goal, the right tool might be a series of free Google Alerts or an expensive software suite that includes

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Actual Metrics/ROI from B2B Social Media Client

Key metrics illustrating ther success of a recent social media/content marketing program. The program consists of a blog, ghost writing, social media distribution, brand interaction, inbound traffic, multiple social media platforms, multimedia content and lead generation

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Blogging

A short blog post

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Ghost Writing / Blogging

An example of some of my ghost-writing

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Copywriting / Google Play App Store

Description ★★★★★ “To have a password protected site, where I’m not just another lead is awesome” ★★★★★ “Up to date, much more vs Zillow and Trulia” ★★★★★ “This is MLS, so you know you are viewing the most up-to-date results on the market” A SERIOUS REAL ESTATE APP ENGINEERED FOR EVERY STAGE OF YOUR HOME

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Inbound Marketing

I focus on driving customers to you with Inbound Marketing

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Blogging

What do Operators Want? A friend of mine who works for an agency and does marketing for a major foodservice manufacturer whose brands you have definitely heard of, told me some news the other day. On a recent rebate campaign that operators participated in, they were given a choice: Choose a cash (check) rebate or

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