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Category archive: Strategy and Research

Social Media Listening / Monitoring -

Social media listening/monitoring, is the process of identifying and assessing what is being said about a company, product or brand on the Internet. Conversations on the Internet produce massive amounts of unstructured data. Depending on the goal, the right tool might be a series of free Google Alerts or an expensive software suite that includes

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Actual Metrics/ROI from B2B Social Media Client

Key metrics illustrating ther success of a recent social media/content marketing program. The program consists of a blog, ghost writing, social media distribution, brand interaction, inbound traffic, multiple social media platforms, multimedia content and lead generation

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Google Tools

What to do with all that data? Since 2007, I have used Google Analytics and Adwords at an intermediate level to help my clients gain insight into digital marketing tactics – what is working and what is not. . We can: Determine which online campaigns bring the most traffic and conversions Determine where your best

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Inbound Marketing

I focus on driving customers to you with Inbound Marketing

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Content Marketing

Stop interrupting what people are interested in…and BE what people are interested in!

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Email Marketing

We have worked 100′s of email campaigns on proprietary systems, Mail Chimp, Constant Contact and other email packages.

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