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Author archive: johnkallerup

Crisco Marketing – Original Video

Here is an example of video created by me, used by Crisco at trade shows to run in the background. Additionally, it was used to email to their database of foodservice professionals

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Content Marketing – Orginal Video

Here is an example of video created by me, posted to the blog site and promoted on social media to drive inbound leads

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Published on:
May 6, 2014 3:28 pm
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John Kallerup PRESS CONFERENCE

Press Conference announcing the big news!

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Social Media Listening / Monitoring -

Social media listening/monitoring, is the process of identifying and assessing what is being said about a company, product or brand on the Internet. Conversations on the Internet produce massive amounts of unstructured data. Depending on the goal, the right tool might be a series of free Google Alerts or an expensive software suite that includes

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Content Marketing – Original Video

An example of how I have used video as content to drive traffic to a blog site…where they become leads

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Sample Digital / Social Media Marketing Proposal and Approach

Here is one example of a proposal with the client name and industry redacted. For this B2B client, a content marketing strategy was the centerpiece for this digital solution.

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Actual Metrics/ROI from B2B Social Media Client

Key metrics illustrating ther success of a recent social media/content marketing program. The program consists of a blog, ghost writing, social media distribution, brand interaction, inbound traffic, multiple social media platforms, multimedia content and lead generation

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Sample Interactive Video

Notice the Links surrounding the video player…built-in functionality so the user can take action right from the video. – improving conversion rates.

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