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What to do with all that data?

Since 2007, I have used Google Analytics and Adwords at an intermediate level to help my clients gain insight into digital marketing tactics – what is working and what is not. .

We can:

  • Determine which online campaigns bring the most traffic and conversions
  • Determine where your best visitors are located
  • Learn what people are searching for on your site
  • See what people click on the most
  • Uncover your top content
  • Identify your worst performing pages
  • Determine where people abandon your site
  • Discover if you need a mobile site – what percentage of visitors are using mobile
  • How did they find your site
  • Which AdWords are performing best? At which locations?
  • How is the email campaign performing?
  • How well are your social netoworks contributing?
  • Is your content marketing helping?
  • And  Gazillion more things!

I would describe my experience at Google Analytics and AdWords as intermediate…considering thee are entire disciplines onto themselves!

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