What to do with all that data?
Since 2007, I have used Google Analytics and Adwords at an intermediate level to help my clients gain insight into digital marketing tactics – what is working and what is not. .
- Determine which online campaigns bring the most traffic and conversions
- Determine where your best visitors are located
- Learn what people are searching for on your site
- See what people click on the most
- Uncover your top content
- Identify your worst performing pages
- Determine where people abandon your site
- Discover if you need a mobile site – what percentage of visitors are using mobile
- How did they find your site
- Which AdWords are performing best? At which locations?
- How is the email campaign performing?
- How well are your social netoworks contributing?
- Is your content marketing helping?
- And Gazillion more things!
I would describe my experience at Google Analytics and AdWords as intermediate…considering thee are entire disciplines onto themselves!